Diwali is considered to be a festival of lights. Diwali is a time when India almost glows
with the power of a million lights and diyas (lamps). Every year a picture taken by NASA of India
is circulated, which shows the country aglow. Therefore it is almost natural, that no one
thinks about the visually impaired as being able to or being inclined to celebrate Diwali.
with the power of a million lights and diyas (lamps). Every year a picture taken by NASA of India
is circulated, which shows the country aglow. Therefore it is almost natural, that no one
thinks about the visually impaired as being able to or being inclined to celebrate Diwali.
This Diwali, we wanted to create a different campaign for Ballic Allianz Life Insurance.
BALLIC is a supporter of Pune Blind School, and many kids from the school are trained so that
they can join the BALLIC workforce. This Diwali we wanted to showcase that Diwali is more than
just a festival of lights, it is a celebration, it is an occasion that transcends everything including
the power of sight.
BALLIC is a supporter of Pune Blind School, and many kids from the school are trained so that
they can join the BALLIC workforce. This Diwali we wanted to showcase that Diwali is more than
just a festival of lights, it is a celebration, it is an occasion that transcends everything including
the power of sight.
