This was the second project for which I came up with the concept, script and art direction. MTR, a leader in the instant Breakfast Mixes category in India, were unable to get new consumers as it is perceived that South Indian breakfast requires a lot of time to prepare. The idea revolved around making Sunday mornings family time, where the entire family pitches in to cook and share the news of the week.
The commercial did very well for them and established them in the weekend breakfast category.
