I build brands that people actually care about
Marketing, to me, is about creating work people see, feel, remember, and relate to. I thrive in the 'messy middle' - the challenge of blending raw creativity with rigorous data to build brands that feel human, stay grounded in real insight, and drive meaningful business impact.
I’m a strategic problem-solver and collaborative leader with over 11 years of experience navigating both emerging and established markets. From shaping brand narratives at Ogilvy to leading high-stakes product launches and omnichannel campaigns at Dentsu and AB InBev, I’ve built a career on being the 'empathetic fixer' who turns complexity into growth. I enjoy understanding how people make decisions, identifying what matters most to them, and translating those insights into clear growth paths. Having lived and worked across the U.S., Europe, and Asia, I bring a global lens to every project, ensuring that strategy and creative always connect to measurable outcomes.
With a Master’s in Integrated Marketing Communications from Northwestern University, I am also a Spiegel Scholar. My research into Retail Media Networks and creator marketing didn’t just live in a classroom; it provided brands with a strategic roadmap for driving incremental growth. It also served as the foundation for a co-branded study between Northwestern Research, Google, and Dentsu exploring the new frontier of RMN and commerce.
I take immense pride in helping teams challenge themselves, grow in confidence, and deliver work they didn’t initially think was possible. I lead with empathy because I know that the best work comes from environments where people feel seen and heard.
Beyond the Brief, I am a voracious reader and a dedicated plant enthusiast (my home is a bit of a jungle). I also love dogs!! and am constantly seeking new experiences. You’ll usually find me exploring a new city through its quiet bookshops, kitschy stores, hidden speakeasies, or regretting my decisions while learning to ski, ice skate, or surf.
Education
Master of Science in Integrated Marketing Communications | Northwestern University (Spiegel Scholar)
Master's in Advertising and Design
Bachelor of Science in Visual Communication
Master of Science in Integrated Marketing Communications | Northwestern University (Spiegel Scholar)
Master's in Advertising and Design
Bachelor of Science in Visual Communication