This is the first project, where I have conceptualised, ideated, written and art directed the entire ad.
MTR needed to grow the category and needed newer consumers to enter the
Badam (almond) Drink Mix Category. Using the insight that kids create a ruckus everything
they need to drink milk and generally find innovative reasons to skip it, I came up with a script that targeted kids to change their perception. Thereby they can influence their parents into buying this drink mix. MTR Badam Mix broke sales prediction when it launched.
Badam (almond) Drink Mix Category. Using the insight that kids create a ruckus everything
they need to drink milk and generally find innovative reasons to skip it, I came up with a script that targeted kids to change their perception. Thereby they can influence their parents into buying this drink mix. MTR Badam Mix broke sales prediction when it launched.
