BirthRight by Rainbow Hospitals is a specialized birthing centre focused on complex and high-risk pregnancies, offering some of the most advanced foetal medical care available. Pregnancy is challenging enough without the added stress of medical complications.
This campaign reimagines newborn photoshoots by portraying babies as superheroes, celebrating those who fight the odds from the very beginning. The photography-led approach helps the campaign stand out from competitors by moving away from the usual sterile, overly serious tone, while adding warmth, optimism, and a strong emotional appeal.
Hoardings and Print Ads
Hospital Brochure
This is an unreleased project. The images used are not my own. They were supposed to be shot.
