BirthRight by Rainbow Hospitals is a specialized birthing centre that specializes in difficult/emergent pregnancies and childbirths and boasts the most advanced foetal medical care.
Pregnancy is hard enough without the added stress of a high risk pregnancies. My campaign idea was to model the campaign around newborn photoshoot and turn them into superheroes - considering that they fight the odds from the get go. The baby photography element helps differentiate the campaign from other competitors by removing the sterilized and serious, not to mention the cute quotient.
Hoardings and Print Ads
Hospital Brochure
This is an unreleased project. The images used are not my own. They were supposed to be shot.
