One of the biggest festivals in South India, Onam is an annual harvest festival which includes a barrage of cultural activities. The most visually arresting and memorable part of the festival is the Pulikali - Tiger dance where artists and folk dancers paint themselves as a Tiger and tell a story in the form of a dance.
Covid unfortunately put a stop to this rich festival. So we at Facebook partnered with a local group of Pulikali performers to bring the dance and the festival to everyone's home. This campaign became a roaring success and is part of Dentsu International's Agency Cred.
