Stella Artois is enjoyed by those who savour adventure, and usually, that is synonymous with travel. But in a year when travel all but stopped, we needed a new way to engage with consumers on International Beer Day, an important holiday for our European-born spirit and jet-setting consumer.
#FluentInStella asked users on Twitter to respond to Stella with their order in any language other than English using Twitter's new Voice Tweets feature. From Flemish to Japanese to Klingon, we brought Stella around the world while engaging fans all without leaving Twitter.
