Estrella Jalisco, a local Mexican-American beer, is a local favourite and in 2020, the Mexican American community was hit hard by COVID. In the summer of 2020, Estrella partnered with local communities and artists to create the campaign, Salud Your Stars! We asked local artists to honour the people who bring colour to their lives by painting a mural. It also had the added advantage of brightening the neighbourhood. While we partnered with 5-6 artists, it started off a trend of different artists creating a vibrant community in cities from El Paso, Phoenix, or California.
