IPL is India's biggest cricketing league. It is like India's Superbowl to draw a comparison. Brands vie to be featured
during this time and to make their mark in the consumer's mind. Paytm - India's premier digital payment and the financial company wanted to use this prime spot to highlight the ease of the app. We created 5 unique, quirky films to highlight
the app and the ease of transaction.
during this time and to make their mark in the consumer's mind. Paytm - India's premier digital payment and the financial company wanted to use this prime spot to highlight the ease of the app. We created 5 unique, quirky films to highlight
the app and the ease of transaction.
The TVC was released during prime time slots in the 5 weeks of IPL. It was also released on social media and released in
7 different languages including English and Hindi. The film was a resounding success and the tune became catchy and
a way to refer to and recall the brand. It is one of Dentsu International's Agency Creds.
7 different languages including English and Hindi. The film was a resounding success and the tune became catchy and
a way to refer to and recall the brand. It is one of Dentsu International's Agency Creds.
