IPL is India's biggest cricket league. To draw a comparison, it is like India's Super Bowl. Brands vie to be featured during this time and to make their mark in the consumer's mind. Paytm - India's premier digital payment and financial company wanted to use this prime spot to highlight the ease of the app.
We created 5 unique, quirky films to highlight the app and the ease of transaction.
We created 5 unique, quirky films to highlight the app and the ease of transaction.
The TVC was released during prime time slots in the 5 weeks of IPL. It was also released on social media and released in 7 different languages, including English and Hindi. The film was a resounding success, and the tune became catchy and a way to refer to and recall the brand. It is one of Dentsu International's Agency Creds.
