Micheladas aka beer cocktails are Mexican specialities and can be customized according to a person's taste,
preferences and mood. Estrella beer is perfect for making micheladas as it is light, easy to drink
and adapts to every flavour.
preferences and mood. Estrella beer is perfect for making micheladas as it is light, easy to drink
and adapts to every flavour.
In 2019 we established Estrella as the perfect Michelada beer - whether it is for making your own micheladas or one of our signature Michelada Cans. While we doubled down on the positioning throughout the year, for National Michelada Day we decided to create a personalised campaign to drive sales.
Every hour, we asked our followers to pick between a group of ingredients on our social pages. We partnered with a well-respected local mixologist, who then made unique micheladas with the ingredients at the start of the second hour. Followers could swipe up to automatically add the ingredients to the cart and could get it within the hour.
Every hour, we asked our followers to pick between a group of ingredients on our social pages. We partnered with a well-respected local mixologist, who then made unique micheladas with the ingredients at the start of the second hour. Followers could swipe up to automatically add the ingredients to the cart and could get it within the hour.
People signed back in every two hours to watch new recipes and brand sales rose by 150%. We followed this with another campaign during the Day of the Dead.
The following Michelada recipes were created specifically for our Day of the Dead campaign.
